RIVITA Explores Middle Eastern Market Potential at Agrena 2025
The 25th Agrena Exhibition took place at Egypt Exhibition Center in Cairo from October 16 to 18, 2025. As the Middle East’s largest and most prestigious trade event dedicated to poultry, livestock and aquaculture, the show serves as a vital window into regional feed industry demands and supply chain dynamics.
Attending the exhibition to expand regional business opportunities, RIVITA engaged in in-depth communication with local traders, farm procurement executives and industry peers. The team focused on studying the local supply landscape and gathering first-hand procurement needs. On-site exchanges clearly indicated that Middle Eastern buyers prioritize supply stability above short-term price fluctuations. Reliable and consistent delivery capacity is the core factor in building long-term client trust.
Aligned with our brand positioning: “A professional supplier of high-quality raw materials worldwide,” the company leverages its robust upstream resource integration capabilities to build dependable ingredient supply channels for the Middle East market. Market feedback collected at the exhibition will guide the optimization of the company’s regional supply chain strategies. Moving forward, RIVITA will continue tracking local market trends, empower the development of the regional livestock industry with stable supply capabilities, and pursue steady growth alongside regional partners.