RIVITA at VIV MEA 2025: Decoding Brand-trust Logic for Middle-East Procurement
The 5th VIV MEA held from November 25 to 27 at ADNEC, Abu Dhabi. As a benchmark feed-to-food trade show for the Middle East and Africa, it assembled more than 500 exhibitors from 49 countries and 10,000 professional visitors from over 110 countries for dialogues on food security and sustainable livestock production.
At the exhibition, RIVITA strove to unlock potential cooperation across the Middle East and North Africa, engaging numerous regional professional buyers at Booth 07.A081. The team conducted in-depth research into region-specific procurement patterns and decision-making logic. Business dialogues revealed that regional clients place high value on products’ brand heritage and verifiable credibility when selecting raw materials. Price advantages alone cannot sustain long-term commercial partnerships.
Guided by its philosophy of “professional industrial research creates value Excellent service delivers profit,” RIVITA demonstrated its expertise in animal-nutrition ingredients and shared compliance documentation to foster mutual trust. Insights gathered will support tailored service solutions for deeper regional market engagement.